I’m an expert at teaching PhDs how to leverage their knowledge and passions for impact and income.
Entrepreneurship is a growing career choice for PhDs, but it is a mysterious path for many PhDs who haven’t been exposed to it.
This workshop covers why entrepreneurship is a great fit for PhDs. The training also teaches participants how to choose the best business model, revenue streams, and marketing strategies.
PhD programs set candidates up with all the expertise to be knowledge-based entrepreneurs but they don’t teach them how to start and run a prosperous business. This training covers the 7 steps to building a thriving business.
The culture of the research is changing. Academia is slowly moving away from using numbers alone to assess the impact and towards a variety of outcomes and outputs. The need to demonstrate the impact of research projects has not changed but an increased focus on stories and creative narratives is emerging. An online presence is one-way academics can showcase their research.
The Leveraged PhD founder Mel Bruce provides engaging, practical training on the following topics that help academics gain visibility for their research. All training can also be customised for your organisation.
An academic website is a marketing tool that sits at the centre of your research communication strategy.
This introductory course teaches you how to create an academic website. It will help you determine if you need one, what to include, how to host your website, and design basics. The session also includes information on how to choose a domain name, personalised email addresses, and ways to make money from your website.
Social media is a powerful tool to communicate research but it’s also daunting, time-consuming and overwhelming.
This introductory course teaches participants how to create a social media strategy for their research without burning out. The session will help you determine which platform to use, how to create content for the major platforms, and
This broader session helps participants create a holistic online presence.
The workshop outlines how and when to communicate your work online including website and social media strategy.
All workshops are customised to your unique outcomes. The most common workshop format is 60-90 minutes.
Workshops are available virtually or in person. Travel costs from Gold Coast, Australia apply to in-person presentations.
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