Five simple ways to optimise your LinkedIn profile for success

Last week I got an email from one of my amazing subscribers asking if I “had or were working on any content to leverage your PhD on the social media network, LinkedIn?  I got chatting with Chaya Gutnick and she put together this post on the 5 steps to optimise your LinkedIn profile. Stay tuned […]

What are the best social media platforms for PhDs and early career academics?

What are the best social media platforms for PhDs and early career academics

You feel like you want to develop a social media presence to build your authority, personal brand and network but you are overwhelmed with the options. Social media can quickly become a full-time job so it is important to not spread yourself too thin. Start with one network and build from there over time. How […]

From side hustler to a full-time entrepreneur in 12 months

The Leveraged PhD

June 2019 – Building the foundations For those of you who have been following along on my journey, you know that I’ve become burnt out from academia. Currently, on summer break, I’ve been doing some deep work on what I need and want for my life and career. I have lost faith in the academy […]

Impostor Syndrome in Academia and Entrepreneurship [with 22 ways to deal with it]

impostor syndrome

Impostor syndrome causes people to doubt their achievements and fear that others will expose them as fraudulent. While impostor syndrome is experienced across gender, race, age and profession it is especially prevalent among high achieving women and minorities. Impostor syndrome is extremely common in academia. It is hard to imagine being a PhD student, early […]

31 Instagram tips to grow your following and build your personal brand

Instagram tips

General tips Have a public account (you can always have two accounts if you want to keep a private one for close friends and family). If your profile is set to private people will assume that you want the content you post to be only seen by people you are already connected with or know […]

Scheduling tools for Instagram to develop your authority and save you time

Scheduling tools for Instagram to develop your brand and save you time

Save time by scheduling your Instagram posts. I am a huge advocate for batching your social media so that it doesn’t become a time-wasting procrastination technique. In this post, I provide a break down of my favourite and popular software options. I have used or tested all of these tools over the last few years. […]

Should I have a Personal or Business Instagram Profile?

Should I have a Personal or Business Instagram Profile?

This post originally appeared on The Professor Is Out. It has been updated and modified. Personal and business accounts function in many similar ways. You post pictures, videos and interact with other users. So, should you switch to an Instagram business profile? If you want to develop and grow your brand and want to use […]

How to build your following on Instagram in 10 minutes a day

How to build your following on Instagram in 10 minutes a day

This post originally appeared on The Professor Is Out. It has been updated and modified. Building a loyal following on Instagram is about creating content your audience will love and developing a community through two-way communication. This post will focus on developing your community through interaction. Building your following on Instagram in 10 minutes a […]

Why you need a website for your side hustle

Imagine potential customers coming to you for free. Imagine them consuming your content and over time developing a relationship with you. Imagine those people becoming paying customers with just a small nudge from you. Sound too far fetched? It’s not! This is a technique millions of businesses utilise called Inbound Marketing. Often people think that because it is so easy to set up an account […]