How good would it be to turn your PhD into a profitable business?

(and never have to stress about navigating the toxic academic environment again?)

Hey Doc!

(and future doctors)

You are meant for so much more!

Academia has you overworked and underpaid and it’s got you dreaming of a different path.

What once seemed like the perfect career with intellectual stimulation, travel, and your own schedule now feels more like a soul-crushing punishment.

All around you are burnt-out academics, sticking it out until they get tenure.  The increased publishing demands, combined with unrealistic service requirements are pushing academics to their limits. You’ve lost your love for knowledge.  The spark is gone. The idea of doing this year after year feels depressing.

You put so much into earning your PhD and you want to utilize it. So you have big plans of building a thriving business, leveraging your skills and abilities. A business that will give you intellectual, location, financial and time freedom.

You dream of a life that brings you prosperity and well-being.  And that is where THRIVE coaching comes in.

All your training so far has been for a career in academia. They didn’t teach you in your PhD program how to build a business. It feels overwhelming. How will you get clients? How will you balance starting your business with your other commitments?  

Gain clarity, confidence and a clear path forward with THRIVE coaching!

I felt paralyzed and anxious by all the decisions I felt I needed to make while also afraid of making the wrong ones. Mel had me dig deep and got me thinking about what my actual goals were and what I truly wanted from my business. She kept me on track and held me accountable. During our coaching I’ve gained a level of confidence I haven’t felt in a long time. It’s coming through in my interactions with my clients and my daily choices. I have seen massive growth because of time spent with Mel.
photo of Davey looking up into the camera surrounded by plants



I’m Mel, a business professor turned online entrepreneur. My story began when I returned to work after 12 weeks of leave and was punished for not publishing enough. I was encouraged to publish anything/anywhere as quickly as I could as they just needed 1 more pub for their accreditation report. I was tired of doing work with no impact. I wanted to use my skills and knowledge for good, to have a positive impact on society.

So I handed in my resignation, finished out the academic year and started my own business. That business allowed me to move back to my home country, pursue projects that brought me joy (rather than just ticking boxes), and have a real impact on the world.  My kids get to grow up with their grandparents and cousins.  I have a lifestyle that I love.

I now have a thriving, profitable business and I want to help you do that too.

  • Are you ready to ditch the overwhelm by getting clear on the exact next steps?
  • Are you ready to gain momentum as we work together to create and scale your business?

If this sounds like you, apply now and let’s meet for a free, relaxed call to make sure that THRIVE coaching is the right fit for you.

The THRIVE method:

This isn’t like other coaching programs that present a ridged cookie-cutter approach to creating a business. Thrive coaching in specifically designed to overcome your unique frustrations as a PhD turned entrepreneur. 

The thrive method focuses on building a business around you! We incorporate your values and the impact you desire. 

There is no ‘busy’ culture here. Your business success will not come at the expense of your wellbeing, in fact, quite the opposite. By consciously designing your business so that it is aligned with your goals, you will gain both financial and lifestyle freedom.

The THRIVE method is about holistic growth. We will work on your mindset, develop your strategy and support you to take action. You’ll gain clarity, confidence and direction that will supercharge your business growth. 

Module 1:

Strong foundations create sustainable long term freedom. You will break through your limiting beliefs and gain confidence in your ability to build a 6 figure business. 

You will also develop clarity around your goals for your lifestyle, income and impact. 

Module 2:

Create a business model that will provide you with financial and lifestyle freedom. 

Develop your offer, brand strategy, and define your target market. A comprehensive, aligned marketing strategy that suits your skills and personality. 

Module 3: Implementation

All the mindset and strategy in the world won’t achieve anything without action. 

You will implement your strategy with guidance and accountability. 

I was feeling really lost and stressed with my business, and wasn't sure what actions to take to get out of my rut.
Mel was fantastic at helping me change my mindset from defeatist to positive and productive.

100% recommend her services!
Rebecca Sweet

Looking for support, guidance, focus, and encouragement to achieve your dream of a profitable business?

I’m not just any coach.

I understand your needs and frustrations as a PhD turned entrepreneur.

Together we’ll create business and marketing strategies that align with your abilities and experience.

Strategies that will allow you to create a thriving, profitable business while also creating location, time and financial freedom.


I’m doing market research, to help me on my mission to help academics build businesses that bring them joy and prosperity. 

If you’ve started a business or ever thought about it, I’d appreciate you completing my survey.

In exchange for a few minutes of your time, you can go in the draw to win one of three 1:1 strategy sessions [valued @$350] to help you get to the next stage in your business journey.

A huge thanks in advance, Mel