How good would it be to turn your PhD into a profitable business?

(and never have to stress about navigating the toxic academic environment again?)

Hey Doc!

(and future doctors)

You are meant for so much more!

Academia has you overworked and underpaid and it’s got you dreaming of a different path. 

What once seemed like the perfect career with intellectual stimulation, travel, and your own schedule now feels more like a soul-crushing punishment. 

All around you are burnt-out academics, sticking it out until they get tenure.  The increased publishing demands, combined with unrealistic service requirements are pushing academics to their limits. You’ve lost your love for knowledge.  The spark is gone. The idea of doing this year, after year feels depressing.

You put so much into earning your PhD and you want to utilise it. So you have big plans of building a thriving business, leveraging your skills and abilities. A business that will give you intellectual, location, financial and time freedom.

You dream of a life that brings you prosperity and well-being.  And that is where THRIVE coaching comes in.

All your training so far has been for a career in academia. They didn’t teach you in your PhD program how to build a business. It feels overwhelming. How will you get clients? How will you balance starting your business with your other commitments?  

Gain clarity, confidence and a clear path forward with THRIVE coaching!



I’m Mel, a business professor turned online entrepreneur. My story began when I returned to work after 12 weeks of leave and was punished for not publishing enough. I was encouraged to publish anything/anywhere as quickly as I could as they just needed 1 more pub for their accreditation report. I was tired of doing work with no impact. I wanted to use my skills and knowledge for good, to have a positive impact on society.

So I handed in my resignation, finished out the academic year and started my own business. That business allowed me to move back to my home country, pursue projects that brought me joy (rather than just grants), and have a real impact on the world.  My kids get to grow up with their grandparents and cousins.  I have a lifestyle that I love.

I now have a thriving, profitable business and I want to help you do that too.

  • Are you ready to ditch the overwhelm by getting clear on the exact next steps?
  • Are you ready to gain momentum as we work together to create and scale your business?

If this sounds like you, apply now and let’s meet for a free, relaxed call to make sure that THRIVE coaching is the right fit for you.

Looking for support, guidance, focus, and encouragement to achieve your dream of a profitable business?


Overcome roadblocks and accomplish your goals.


An accountability partner to push you to achieve your maximum potential.


Zero judgment and actionable advice. Just what an entrepreneur needs.


Grow your business with actionable advice

I'm not just any coach.

I understand your needs and frustrations as a PhD turned entrepreneur.

Together we'll create business and marketing strategies that align with your abilities and experience.

Strategies that will allow you to create a thriving, profitable business while also meeting your goal to make an impact.

THRIVE coaching package

Struggling trying to balance it all? 

Feeling stressed every time you look at your ever growing to-do list?

You have big dreams and know deep down that you can achieve them. 

But… you are overwhelmed with how to get there and frustrated with how long its taking. 

You are starting to second guess your dreams of creating an impact outside of academia.

THRIVE coaching is just what you need to build a strong foundation for your business. 

Taking you from stressed out to confident.

What is a Discovery Call?

Hiring a business coach is a big decision. I understand that a good fit is one of the most important factors to your future success. So set up a free discovery call and see if I’m the right person to help you reach your business goals.

A discovery call is our chance to really get to know each other. We will chat about your history and your goals – as well as discuss what coaching can do for you. The conversation is done via video call and lasts around 30 minutes.

During our video call we’ll ask each other questions and we see if we’re a good fit. If we both think I can help you achieve your goals you can commit to coaching on the spot or you can take some time to think it over. I understand that committing to a coach is a big decision so taking time to choose the right one is important. I will never hard sell you (and I even encourage you to check out other coaches).


Signing up for a discovery call is actually more meaningful than you might first think. You are saying that you are ready for change, ready to see more results and less stress.

You probably don’t realise right now much coaching will change your life, and that’s why I get so excited when I see a request for a discovery session. So make my day and your future and book your discovery call today. 

What Happens in a Coaching Session? ​


Your weekly coaching session begins with a chance for you to report on your progress and ends with a clear set of action steps you choose to take in the week ahead.

Apart from the start and the finish there is no ‘typical’ meeting contents. It can include:

Sounding Board

working together through a challenge/s you are facing

Marketing Strategy

making decisions on promotions, pricing, distribution and/or products


weeding out ideas and reducing overwhelm to work on items that will move your business forward


creating deadlines and check-ins to keep you on track