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Welcome! This website is a hub for information on how to use your PhD for a career outside of academia.
It is strongly focused on building a business and creating a personal brand for yourself to take an alternative career path and develop side hustles for PhD candidates and early career academics.
Why do I need a personal brand?
As the world produces an increasing number of PhDs it is becoming increasingly important to develop a competitive advantage and stand out from the crowd.
“Irrespective of where we are in our careers, we all need to make the effort to develop and nurture our personal brands if we want to build effective networks, establish useful contacts and put ourselves in the frame for the next job or business opportunity.”
Martin Thomas (Social Media Strategy)
Start your personal branding journey today
